2017 will continue to be an innovator’s market, and if you’re not evolving to meet the needs of your customers or following along with the current trends, then there is a good chance that you’ll be left behind. A prediction by Internet Retailer claims that online spending in the U.S. will generate $355 billion in 2016, a number that's expected to exceed $400 billion per year by 2018. In today’s competitive market , it all depends on how a consumer experience your brand and those brands that can perceive, anticipate or can meet consumer expectations, actively engage shoppers online and via mobile , will stand out to be the big winners in 2017.

Let’s discuss the top 5 trends that will be the game changer in 2017...