An Ecommerce Business Guide for Handling Black Friday and Cyber Monday Like a Boss
Lexie Lu
Fri, 11/13/2020 - 14:10

Black Friday and its ecommerce equivalent, Cyber Monday — sometimes abbreviated together as “BFCM” — are two of the biggest events for digital retailers of any kind. Most ecommerce businesses see a major demand spike around these holidays, and that surge in sales typically continues to grow until after the year’s holiday season wraps up.

This makes the two shopping holidays a great opportunity for themed marketing campaigns as well as holiday deals and promotions.