On February 17, Facebook announced the launch of Dynamic Product Ads. You may want to pay attention to that, because it can be a very big deal to your customers that have Drupal Commerce based ecommerce stores.

According to Facebook:

"Facebook dynamic product ads helps you promote relevant products to shoppers browsing your product catalog on your website or mobile app."

"Dynamic Ads allow advertisers to create Link Ads that are rendered and targeted based on a set of products. The ads are rendered based on a template and filled in by product metadata. They are targeted based upon a set of actions that a person has taken on that product or product group.

For example, Dynamic Product Ads allow you to serve users an ad for exactly the product they have left in their cart, without creating an individual ad for each product SKU."

Here's an overview of how it works:

https://www.facebook.com/business/a/online-sales/dynamic-product-ads

Here's more information about the tracking / retargeting pixel:

https://developers.facebook.com/docs/marketing-api/dynamic-product-ads/v2.2

Did I mention Facebook allows to dynamically turn off out-of-stock items and/or items that are already purchased?

Hello marketing awesomeness :D

Is there a module for that?

Not that I'm aware of. To my knowledge Drupal Commerce lacks a convenient way (a.k.a. a module) for

• integrating conversion tracking pixels that attach product price, product title & product category information (you'd be able to create product audiences based on that, for example targeting high-paying customers, purchasers of a certain category of products, etc.)
• allowing dynamic product ads

So I'm hoping by making you aware of the fact that these powerful Facebook marketing methods exist, that it allows you to provide value for your client,

and in the Drupal community spirit: that it will spark (at least) 1 developer to create a module for this. 

I'm happy to help beta-test its features, ponder about features and create a bit of documentation for it.

Cheers,

Sil

Category:

Drupal Planet

Drupal Commerce

Facebook marketing