Do You Know the True Potential of Instagram for Social Media Marketing?
Walter Moore
Sat, 09/09/2017 - 10:53

There is no exaggeration in the fact that the Internet and social media has made the world a lot smaller and brought people closer. From finding information on anything under the sun to buying things without stepping outside the house, it is all possible by virtue of the web. Today, we can access the internet not only from our desktop computers but also from mobile devices such as smartphones, tablets and such.

The rise in the use of social media and its accessibility through mobile devices have revolutionized the way business is conducted. Business owners can now promote their company on social platforms such as Instagram, which is proven to have a huge appeal among today's generation of buyers.

The Instagram platform

The credit for this platform goes to Mr. Kevin Systrom and Mike Krieger. In simple words, Instagram is an application which works on the combination of Instant camera and Telegram. The old proverb "Old wine in a new bottle" comes true here. The usage of camera and telegrams has been popular for many years. However, using these two sources and making a new application is what Instagram is all about.

Instagram revolution

In this world of instant communication, Instagram has brought a revolution. It is easy to install and can be utilized on any inbuilt internet based operating system. After installing the application on their smartphones or tablets, users can easily upload or download photos, videos as it is a user-friendly photo sharing application. The application also allows the geographical location of the user to be visible if he/she wants to share his location details.