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The Display suite is a powerful module which allows you to customise the node view page without writing any code. You can apply custom layouts as well as custom fields without a module. Configuration of this module is fully exportable with features.

In this post I'll show you how to get started and how to create a layout. In part 2 (coming soon), I'll show you how to create custom view modes and how to expose blocks as fields. Also don't forget to check out the Take Full Control of Your Site Layout with Display Suite for Drupal 7 video from DrupalCon London.