If one thing is clear, big data has a bright future ahead of it. More businesses and organizations than ever before have bought into the idea of collecting vast amounts of data, analyzing it, storing it, and eventually using it to improve operations, make accurate forecasts, and even create new products and services. With such tremendous potential, many investors have seen big data as a clear target for growth. Pinpointing just how to invest in it, however, has been a challenge. One could notice a promising startup and ride it out as the business grew or failed, depending on what they offered. A more likely scenario that investors are paying more attention to is that of data centers. In many ways, data centers are the hub from which all big data analytics is done, and as big data continues to grow, so will the data centers that feed it.