In lieu of the fact that I was unable to go attend Confab this week, I wanted to represent the Content Strategy movement by sharing a notion I've been thinking about for quite some time. I believe there are three key ingredients to making an amazing website: 

1. Beautiful Design
2. Meaningful Content
3. Rock Solid Development

While this concept may seem self evident, I find most web projects do a great job at focusing on design and development, but fail to allocate sufficient resources, time, and consideration to the "Meaningful Content" chunk of the triangle.