Confirmit Research Reveals Critical Areas that Drive Customer Experience Success
RealWire
Mon, 01/29/2018 - 06:33

New York, NY: 29 January 2018: The State of CX survey, run by Confirmit and Engage Business Media, has revealed that customer experience (CX ) professionals are right to put ROI, data integration and executive buy-in top of the CX "wish list" for 2018.

The research found that despite increasing recognition of the importance of taking a customer-centric approach to business and investment in CX programs, ROI is the biggest area of failure with only 20% of companies scoring 9 - 10 for seeing a ROI, and 14% scoring 0-2.