Celebrus Advances Customer Data Platform
RealWire
Thu, 04/19/2018 - 05:28

• Latest update consolidates Celebrus as enterprise CDP of choice for banking and insurance sectors
• Integration with Adobe Experience Cloud augments leading digital marketing platform with streaming customer data
• New Audience Segmentation feature enables advanced targeting of individuals even when they have left a site or app
• Latest connector supports creation of Custom Audiences in Google and Facebook
• Hadoop capabilities extended with enhanced support for Hive open-source data warehouse