Brand consistency is a must for out of home advertising
Trudy Seeger
Mon, 07/24/2017 - 17:22

Branding is far more than creating a logo or choosing a tagline. Your brand should represent a particular quality of service that promotes a narrative. Marketing efforts led by core values constitute successful branding efforts. Take, for example, Coca Cola. Since its launch in 1892, little has changed. The colors and the brand value remain almost the same.

Digital signage helps in building and maintaining that consistency all brands are looking for. This will help you distinguish your brand from your competitors. Establishing brand identity is a massive initiative. Going for traditional mainstream media for advertising is time-consuming, labor intensive and costly. On the other hand, choosing a LED out-of-home advertising option allows you to present your brand right in front of your target audience. It boosts visibility and promises a certain quality that your target group is looking for.

Say goodbye to “wallpaper” content

Choosing the right content is critical for digital signage. Many companies often resort to "wallpaper" quality images. Their aim to keep the content fresh and mobile. However, these "wallpaper" images are standard. There may be ten other brands, which are using the same images or similar images. These pictures harm your brand image. They curb the effectiveness of your branding efforts.You should not compromise on the quality of content for want of fresh content.