One of the first questions we frequently ask our clients is, how would you gauge your website's effectiveness? We ask this because your website should not only reflect your brand, but in many cases, drive part of your revenue. A WordPress site can be a great start for companies that are strictly brand-centric, and will give you a strong web presence. However, if your goal is a website that not only represents your brand, but also comprises a mixture of e-commerce, registration systems, reporting tools, etc., then a WordPress site will not make the grade.