In a study of Asset Management companies’ websites, VisibleThread finds that 98% fail to meet target clear language standards.

Baltimore, Thursday 17th November 2016. VisibleThread, a global leader in content quality management, has released the results of its clear language study of 85 Asset Management firms.

Pressure is mounting for all website content to be clear, concise and relevant. For example, the Plain Language Act of 2010 requires all US Federal agencies to communicate clearly. This is so that the public can understand and use the information. Similar government regulations are also available in the UK, Canada and Australia.

In the global asset management community, this is not a new phenomenon either. The US Securities and Exchange Commission issued a plain English handbook way back in 1998. In 2011, the Financial Times published an article titled “KIIDs fail on use of plain language”. The article explains how asset managers are still using too much jargon in their Key Investor Information Documents (KIIDs).

VisibleThread analyzed up to 100 pages on each of the 85 websites for the following key metrics: