Choosing good SEO goals is a critical first step in your digital marketing campaign. As with any long-term endeavor, knowing your marketing end goals and working directly toward them saves time, money, and stress.

Good SEO cannot be done in a vacuum. It depends on business goals, the needs of the sales and customer support team, and intimate knowledge of the competitive landscape in which you work. Engage the critical stakeholders in each area of your business and work together to come up with a list of needs. You may be surprised at how SEO can help each team meet its objectives.

It’s important to choose the right goals before implementing any SEO strategy and get continual buy-in from your team. Combine and categorize ideas to find the ones that digital marketing is...
Read the full article: 7 SEO Goals For Business: Optimization For The Right Reasons