We’re well familiar with the saying that “You never get a second chance to make a first impression.” Nowhere is that more true than on a web page. The banner component is an essential element in effectively conveying the brand and the culture within a framework for design flexibility. There’s a lot riding on getting it right.  

The question is: what makes a banner work, and how do we build it properly so that it is reusable, responsive, configurable, aesthetically appealing, and useful?