The ubiquitous spread of mobile devices has reached a fever pitch, and, yet, it still shows no signs of slowing down. Over 6 billion smartphones are projected to be in use by 2020, which means your website — and anything related to your online presence — better perform amazingly on a mobile device. Text, graphics, calls to action, video — it all needs to make sense and load quickly across a variety of smaller screens and operating systems, or you stand to lose out on traffic and dollars. Especially since video content continues its meteoric rise in popularity over other types, the need for optimized video is especially crucial.

Regardless of whether you're a marketer, a small-business owner, a blogger, or a YouTube star, the time for making great video — LAI Video can help with that — and optimizing that video to ensure it's easy to watch on a mobile device is now. Here are six keys to improving your video optimization so it works and looks great across the mobile spectrum.