Since the web was born, information technology (IT) professionals have been working to make sure their organizations had a presence online. In the past few years, we have seen a shift in those digital dollars - right onto the Marketing Department’s doorstep. This signals a larger pivot in thinking. Your website is no longer a stagnant or a “nice to have” piece of technology, but a dynamic, evolving hub for your company’s marketing, branding and lead generation efforts.