Two weeks ago the Drupal association launched the d8accelerate fundraising campaign on Crowdrise. An important initiative — the Drupal ecosystem needs Drupal 8 to come out really soon now. But again an already familiar pattern is emerging: While there is an incredible solidarity between Drupal developers, very little money in comparison is raised from the largest group of beneficiaries of Drupal: the site owners. To be fair, they have been given very little incentive to contribute. It’s great that every dollar has been matched, but what’s in it for the site owners? Even if they don’t do anything, Drupal 8 will probably get finished anyway, right?