If you’re reading this blog post, something had to bring you here as opposed to the other roughly 600 million blogs out there. Perhaps you’re a regular visitor to this site. Maybe you Googled “writing tips for better web copy” and this showed up. Or you might be one of our social media followers and liked the look of this title.

Search engines are a lot smarter than they were ten years ago. Gone are the days when you could “cheat” the system by front-loading your text with a bunch of keywords. Today’s SEO reads for quality of content as well as keywords. But once you’ve got a web user’s attention, you want to keep it — and hopefully encourage them to visit other pages of your site and take whatever actions you want them to take. Again, quality web content is key.