I recently went to the Brand New Conference, a one-day gathering of designers to discuss branding, identity and ideation. The list of speakers included designers from notable design studios and ad agencies from all over the world, including Australia, Peru, Canada and the United States. As we expand our branding offerings at Chapter Three, these issues are increasingly relevant, so I’d like to share some of the more interesting bits from the day.

The common thread throughout all of the talks was the notion that branding is about telling a story. Stories help an audience to engage with the content and relate to the brand’s personality, rather than the brand shouting at them with a wall of information.